STATE FARM
RUN Disney
Duration: 6 week (full project)
As lead sponsor of the Disney Marathon, State Farm created a booth for supporters to cheer on their beloved runners. The project, led by The Marketing Arm, was a fast turnaround of 6 weeks from sign-off to go-live amid peak holiday season. In this time, the team designed a unique sharable moment that allowed guests to draw messages of support at 6 kiosks. The messages were then projected across the walls of a State-Farm shaped immersion room for guests to explore and share.
ANIMATIONS
Inside the Ovals - new drawings appear through the animations (top left) and display across a passive moving background (top right).
Within the app- animated pictograms describing the fuctionality of the various UI tools presented to users in the drawing application.
UI DESIGN
Message Board - Using brand-specific colors and a variable size brush tool, users could write or draw whatever they liked before sending it off to a brand ambassador for moderation and ultimately getting displayed on the wall.