GE HEALTHCARE
AI Pavillion
TEAM
Project Management: Chris Atchley
Creative Director: Gareth Fewel, Roman Ivashnev
Lead Developer: Andrew Bihner
2D Design Lead: Mitch Tapia
3D Design Lead: Zach Lindeman
Video Editor: Mitch Tapia
Case Study: Mitch Tapia
DETAILS
Project Date: December 2024
Duration: 8 weeks
Duration: 8 weeks
Kickstarting the release of GE HealthCare’s new AI research campaign, Next/Now immersed guests in a vision of healthcare for the future. The booth utilized an assortment of technical and narrative hooks to draw in guests from across the conference floor. From motion-reactive pillars to user-driven 360° content, each touchpoint was carefully designed to evoke the same wonder and awe as the research it represented. The booth debuted at the HLTH conference in Las Vegas, serving as one of the brand’s main attractions.
EDITS
Case Study Video (photos below)
AI Manifesto - 360º Client Video Deliverable
CASE STUDY
