RHINO TNS FT. LEO W3ST
Habits
Editors: Mitch Tapia, Connor Dermody
Motion Graphics: Mitch Tapia
Videographers: Mitch Tapia, Connor Dermody
Music Production: Bendokey, Alex Medine, Leo W3st, Rhino TNS (Ryan Anderson)
Duration: 1/2 Day Shoot, 2 weeks (Edit)
Anticipating the release of his debut album, Bad Weeds, Rhino TNS came to me looking to create a low-budget music video that he could use as promotional content when reaching out to record labels. Utilizing Rhino's skills as a 3D designer and recruiting one additional videographer for help on-set, we created the following work for under $1,600.
The video features his first track, Habits, which describes his struggles with first-gen financial literacy and resisting one's vices.
PROCESS
Art direction and vision were created through a collaborative effort between myself and Rhino. Using context of the song's meaning and reference from other music videos and shoots that he liked, we compiled the following moodboard and concept.
- Flowers - representing the ebb and flow of good habits; an inverse of 'bad weeds'
- Coins - representing new wealth, consistent through entire video as it's always on his mind
- Crowd - grows with his success, breaking some of his good habits after they appear
- Retro color/aspect ratio - representing the timelessness of money troubles
EDITING
With our process being so collaborative, I wanted to find a way to pull selects where people were able to see the full extent of our timed shots before pulling out B-roll into a separate timeline. I quickly achieved this by matching up timecodes and displaying each shot "Brady Bunch Style."
TITLE & CREDIT SLATES
Finally, as part of the final polish pass, I designed a title slate using a custom typeface and animated it to emphasize the retro feel we were aiming for in the video.
