360 CHICAGO
Concourse
TEAM
Project Management: Chris Atchley
Creative Director: Cody Tilson, Gareth Fewel
Developer Lead: Andrew Bihner
Designer: Katie Buecker
Environmental Graphics: Katie Buecker
Motion Designer: Amin Ali, Zach Lindeman
Video Editor: Andrew Maggio, Mitch Tapia
Sound Engineer: Mitch Tapia
Case Study: Mitch Tapia
DETAILS
Project Date: 2024
Duration: 12 months
Duration: 12 months
Located on the 94th floor of the iconic 875 N Michigan Ave (locally known as the John Hancock Center), the 360 CHICAGO observation deck features the CloudBar cocktail lounge, TILT thrill ride, and unparalleled panoramic views of Chicago. With all this excitement awaiting visitors 1,030 feet above, the ground-level concourse required an experience equally as exclusive to the 360 CHICAGO brand. Next/Now was brought on to craft a space that invites visitors to immerse themselves in a fully realized, story-driven journey.
EDITS
Client Facing Deliverable Showcasing Drone Footage
Client Facing Deliverable Showcasing Observation Deck Footage
STYLEFRAMES
CASE STUDY
