360 CHICAGO
Located on the 94th floor of the iconic 875 N Michigan Ave (locally known as the John Hancock Center), the 360 CHICAGO observation deck features the CloudBar cocktail lounge, TILT thrill ride, and unparalleled panoramic views of Chicago. With all this excitement awaiting visitors 1,030 feet above, the ground-level concourse required an experience equally as exclusive to the 360 CHICAGO brand. Next/Now was brought on to craft a space that invites visitors to immerse themselves in a fully realized, story-driven journey.
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Client Facing Deliverable Showcasing Observation Deck Footage
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