STATE FARM

NBA All-Star

TEAM
Creative Director: Alan Hughes
Lead Designer: Mitch Tapia
3D Designer: Ryan Anderson
Developer Lead: Andrew Bihner
Game Development: Sean Kelly, Jake Rodelius
App Development: Jake Rodelius, Ben Harvey
DETAILS
Project Date: 2023
Duration: 5 week shared timeline (project occurred in parallel with another game experience)

For the 2024 NBA All-Star Conference, I helped State Farm design a 1000 sq ft digital experience called, "State Farm Neighborhoops Challenge." Fans and celebrities alike visited the one-of-a-kind interactive LED court to compete for the fastest time. As the lead designer on this project, I helped develop a wide variety of assets including the following:

  • Overall Project UX
  • Client/Deliverable Deck Presentations
  • Data Capture Kiosk Display
  • Hype Station Kiosk Display
  • Leaderboard UI
  • Basketball Court UI & Haptics
  • Mobile Download Page UI
  • UI Animations
  • BA Tablet & Admin Controls

COURT FLOOR UI 

SF_Court_Floor_init_v007
SF_Court_Floor_3rdSpace_v007
SF_Court_Floor_clutch_v007

KIOSK DISPLAYS

01-Data-Capture-1

Data Capture

09-Review

Photo Booth (left-hand side is a live camera feed w/ graphic overlay embedded overtop)

12-Background-Selection

After taking your photo at the booth, guests had the opportunity to pick their court backdrop for the neighborhoops time challenge.

BA TABLET UI

14-BA-In-Game-Controls
16.3-BA-In-Game-Controls
16-BA-In-Game-Controls
16.2-BA-In-Game-Controls

While the game and floor were touch-reactive, Brand Ambassadors also had real time control of each checkpoint in case of errors in the sensor feedback.

CLIENT / DELIVERABLE DECK EXAMPLE

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© 2023 Mitch Tapia

tapia.mitchell@gmail.com

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