STATE FARM
NBA All-Star
Duration: 5 week shared timeline (project occurred in parallel with another game experience)
For the 2024 NBA All-Star Conference, I helped State Farm design a 1000 sq ft digital experience called, "State Farm Neighborhoops Challenge." Fans and celebrities alike visited the one-of-a-kind interactive LED court to compete for the fastest time. As the lead designer on this project, I helped develop a wide variety of assets including the following:
- Overall Project UX
- Client/Deliverable Deck Presentations
- Data Capture Kiosk Display
- Hype Station Kiosk Display
- Leaderboard UI
- Basketball Court UI & Haptics
- Mobile Download Page UI
- UI Animations
- BA Tablet & Admin Controls
COURT FLOOR UI
KIOSK DISPLAYS
Data Capture
Photo Booth (left-hand side is a live camera feed w/ graphic overlay embedded overtop)
After taking your photo at the booth, guests had the opportunity to pick their court backdrop for the neighborhoops time challenge.
BA TABLET UI
While the game and floor were touch-reactive, Brand Ambassadors also had real time control of each checkpoint in case of errors in the sensor feedback.
CLIENT / DELIVERABLE DECK EXAMPLE
