STATE FARM
NBA All-Star
Duration: 5 week shared timeline (project occurred in parallel with another game experience)
For the 2024 NBA All-Star Conference, I helped State Farm design a 1000 sq ft digital experience called, "State Farm Neighborhoops Challenge." Fans and celebrities alike visited the one-of-a-kind interactive LED court to compete for the fastest time. As the lead designer on this project, I helped develop a wide variety of assets including the following:
- Overall Creative Direction & UX Userflow
- Kiosk Displays for Data Capture & Hype Station
- Leaderboard UI
- Basketball Court UI & Haptics
- Mobile Download Pages
- UI Animation
- BA Tablet & Admin Controls
CLIENT / DELIVERABLE DECK EXAMPLE
COURT FLOOR UI
BA TABLET UI
While the game and floor were touch-reactive, Brand Ambassadors also had real time control of each checkpoint in case of errors in the sensor feedback.
KIOSK DISPLAYS
Data Capture
Photo Booth (left-hand side is a live camera feed w/ graphic overlay embedded overtop)
After taking your photo at the booth, guests had the opportunity to pick their court backdrop for the neighborhoops time challenge.